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It has now been nearly two weeks since Dylan Mulvaney, a dude who claims to be a woman and demands that we all play along, became the face of Bud Light solely because of his delusions and fantasies. Bud Light Vice President Alissa Heinerscheid has explained that she took this advertising direction in order to make the brand more “inclusive.” Since then, Americans have enthusiastically flocked to stock up on woke Bud Light and celebrate diversity, right? Well, not exactly. In fact, Anheuser Busch’s bottom line is feeling the pain of alienating its core market.
Rogan O’Handley, whose “DC Draino” Twitter account has 733,533 followers, noted Monday that “On March 31, Anheuser Busch had a $132.38 billion market cap.” That was the day before the Bud Light ads featuring Dylan Mulvaney began to surface. “As of today,” O’Handley continued, “it’s now $128.4 billion.” He concluded: “You know what that means? The Woke Bud Light campaign has already shaved off nearly **$4 BILLION** in company value.”
It wasn’t supposed to be this way. Heinerscheid explained her vision on March 30, just before the Mulvaney campaign went public. “I’m a businesswoman,” she informed us, although that point that would initially have seemed elementary is in doubt now, as she looks a whole lot more like a woke ideologue than anyone who is actually concerned about the bottom line. She continued: “I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.’” What could be done to save Bud Light, Ms. Heinerscheid? Go woke, of course.
Heinerscheid went on to disparage Bud Light’s existing clientele: “So I had this super clear mandate. It’s like, we need to evolve and elevate this incredibly iconic brand. And my, what I brought to that, was a belief in, okay, what does, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men, and representation is at sort of the heart of evolution. You’ve gotta see people who reflect you in the work. And we had this hangover. I mean, Bud Light had been, kind of, a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.” Yet it seems that, at least initially, Leftists are not rushing out to buy Bud Light, and the customer base for which Heinerscheid demonstrated such contempt is enraged. One video circulated depicting a steamroller flattening case after case of Bud Light.
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