Joel Ajayi
Nigeria is set to witness a transformative shift in health, community engagement, and economic development as Amateur Bodybuilding and Fitness Federation of Nigeria unveil an ambitious nationwide fitness initiative designed to reposition the country as a global hub for wellness and physical activity.
The initiative seeks not only to improve public health but also to unlock economic opportunities within Nigeria’s fast-growing fitness industry.
Speaking on the vision behind the programme on Thursday in Abuja, the President of Amateur Bodybuilding and Fitness Federation of Nigeria Soye Elekima explained that the initiative is built on inclusivity and adaptability, recognizing that fitness needs differ based on occupation and lifestyle.
According to him, From market women and artisans to journalists and corporate professionals, tailored fitness routines are being promoted to suit diverse daily activities.
“At its core, the programme aims to return sports development to the grassroots by identifying and nurturing hidden talents within communities.”
He highlighted the importance of engaging young people at the street level, particularly those who may not have access to modern gym facilities but have developed strength and endurance through informal means.
“Beyond talent discovery, the initiative is also positioned as a social intervention strategy to redirect youthful energy away from negative influences.
“By providing structured fitness platforms, organisers believe the programme can help curb anti-social behaviours while promoting discipline, productivity, and national pride.
The project draws inspiration from Nigeria’s success stories in strength sports and bodybuilding, noting that many athletes have gained international recognition despite limited local support.
According to the organisers, this initiative will help amplify such talents and reposition Nigeria as a respected force in the global fitness space.
A major highlight of the programme is the establishment of “fitness villages” across the 36 states and the Federal Capital Territory.
These hubs will serve as centres for physical activities, exhibitions of modern fitness equipment and supplements, and professionally guided training sessions. Certified instructors will oversee operations, ensuring safety and effectiveness.
In addition, a nationwide digital integration plan will connect participants across the country in real time, fostering unity and shared experience. Nigerians from different regions will be able to see and engage with each other during events, reinforcing the concept of “one nation, one movement.”
To sustain participation, Elekima have aligned the initiative with a global fitness advocacy that encourages physical activity every last Saturday of the month. Citizens are urged to adopt regular movement routines, with a minimum target of 30 minutes of exercise daily for 30 days.
The long-term vision extends beyond health benefits.
The programme is projected to stimulate economic growth by attracting investment in fitness-related businesses, including equipment manufacturing, supplement distribution, apparel, and sports services. With potential participation from both local and international companies, thousands of jobs could be created across the value chain.
He, also warned of the growing burden of non-communicable diseases such as diabetes, stressing that preventive fitness initiatives are critical to reducing reliance on medication and improving quality of life.
President revealed that if successfully implemented, Nigeria could host the largest fitness movement in the world, positioning the country as a leader in health innovation and community-driven development.