Connect with us


What is Les Gold’s Net Worth? His Wife, Death Hoax, and More



Les Gold Is A Michiganian Through And Through

Gold was born on June 20, 1950, in Detroit, Michigan. His grandfather was a Jewish pawnbroker. His family once owned a company named Sam’s Loans on Michigan Avenue in Detroit Michigan. It is also where Les reportedly made his first sale at the age of seven. The store later changed into a shop-themed restaurant named Gold Cash Gold. It however became defunct in 2020.

He went to Oak Park High School in Michigan, US.

Les Gold’s Net Worth; Is He A Millionaire?

He reportedly has a net worth of around $5 million. For a man who has been successfully running three generations of pawn business it’s no surprise Les is a millionaire. Gold additionally is only expanding his stores each year. Les’ family business is not only a local sensation but a global hit as well with a TV show and social media fame.

This is quite an achievement for a man who came from a working-class family. Not to mention, Les and his wife used to skip dinner so that they could provide for their children.

Gold And His Wife, Lili’s Relationship

Les is married to Lili Gold. The couple wed in April 1976. When Les met Lili, the latter was the former’s four-year junior and apparently wasn’t interested in dating Les. When they met for the second time, Lili was working in a women’s clothing store that Gold’s cousin often visited. This time, Lili agreed to give the businessman a chance.

Les with his wife, Lili. Getty

The two started dating in June 1975. Gold in his autobiography, For What Its Worth, writes, that he didn’t technically propose to Lili. He apparently asked Lili if he were to ask her to marry him, would she to which his then-girlfriend said yes. But he didn’t have a ring for a year after that. When he did, however, he never said, will you marry me?

Gold reportedly was too nervous to say the words and he instead told Lili to reach his pocket where he had hidden a ring.

They are also parents to two children, Ashley and Seth. Les’ daughter, Ashley, and his son, Seth both have starred in Hardcore Pawn.

Les’ Professional Life; He Started Selling At Age 12

Gold has been a lifelong pawnbroker. He began his first business at age 12. He at the time sold pizzas and resold them by the slice to fellow students at Hebrew School. He is the founder of his company, American Jewelry And Loan which he opened up in 1978 on 8 Mile Road in Oak Park.

Les Gold with his son, Seth in July 2015
Hardcore Pawn stars Les Gold with his son, Seth. Facebook

In 1993, Les shifted the shop to Greenfield Road in Detroit and the shop has been operating from there since. Now the business has five locations and has employed over 200 people. The shop reportedly serves over 1000 customers in a day.

The family business was also the highlight of the truTV series Hardcore Pawn. It obviously featured the daily activities that took place at American Jewelry And Loan. The show ran from 2010 to 2015.

Les also released an autobiography related to his personal experience of his pawnshop named For What It’s Worth: Business Wisdom From A Pawnbroker in June 2013. The book went on to achieve fourth in the New York Times Best Seller list.

Les Gold with his son, Seth and Ashley
Les with his son, Seth, and daughter, Ashley. Facebook

In the meantime, Gold is also into philanthropy. He supports The Heat And Warmth Fund. The organization helps local families pay their heat and electricity bills.

Les Gold’s Heart Attack, Illness, And Death Rumors

A while ago, rumors circulated on the internet claiming that Les had suffered a heart attack and was even going through some serious illness. This presumably was around the time when the death news of Les Gold was also going on.

Michigan born businessman, Les Gold
Les Gold denies rumors of his death. Facebook

As such earlier in April 2023, the death rumors of Les were making headlines. It was a TikTok video that claimed the father of two was no more. However, Les’ son, Seth later falsified the hoax with a TikTok video of himself where he pokes his father several times to show he is still alive.

He currently resides in Detroit, MI with his wife and children.


Entertainment3 days ago

“Peller wey just start skit last month don buy G wagon”- Skit maker, Peller allegedly buys a new Mercedes Benz SUV

Entertainment3 days ago

“We won’t stop until we bring relief to Nigerians” — Tinubu promises

Entertainment1 day ago

“And I dey here dey fine ₦1k?” – Nigerian man turns heads as he lavishes ₦1.1 million on a Bulldog amid hardship

Hiphop2 days ago

MP3: SZA Ft. Ol’ Dirty Bastard – Forgiveless

News3 days ago

At Last, Oba Elegushi Breaks Silence On Fathering Mohbad’s Son, Petitions Interpol For Arrest [SEE LETTER]

News3 days ago

Watch Viral Video Of Gold Viv” Vivian Gold Kaitetsi On Twitter & TikTok

Entertainment3 days ago

“I once played for Nigeria before choosing music as my career”– Pasuma reveals why he chose music over football

Hiphop2 days ago

MP3: Potter Payper – Thanks For Waiting

Entertainment2 days ago

“You hold someone’s husband to ransom and you’re blabbing” – Rita Edochie blasts Judy Austin over advice to young girls

Gossips3 days ago

Malcolm Ford: Exploring The Life Of Harrison Ford’s Son

Entertainment3 days ago

“Na government liability”- Reactions as Seyi Vibez yanks off ‘musician’ from bio, replaces with ‘government official’

News3 days ago

SirBalo gifts himself G-Wagon to celebrate 10-year achievements

Entertainment3 days ago

“Tell truth My voice Dey ginger body” – Davido reveals why everyone adores his voice

Hiphop2 days ago

MP3: Snupe Bandz – Blocstar

Hiphop2 days ago

MP3: Cory Gunz Ft. JaeWon – Rick Owens X Nike Tech