BlueDutch has named Nigerian entertainer and media personality Chidebere Awesome, popularly known as Deacon Famous, as its brand ambassador in a move aimed at strengthening customer engagement and expanding the company’s connection with existing and prospective homeowners across Nigeria.
The partnership, unveiled in March 2026, forms part of the company’s broader efforts to increase brand visibility and deepen public engagement within Nigeria’s real estate sector.
According to the company, the collaboration is expected to support its ongoing drive to connect with a wider audience while reinforcing awareness of its real estate offerings and commitment to quality service.
The appointment comes at a time when more real estate companies are partnering with public figures to strengthen customer confidence, improve brand visibility, and foster closer relationships with prospective property buyers and investors.
Speaking on the partnership, BlueDutch said the ambassadorial appointment reflects ,its commitment to building stronger connections with clients and expanding its reach across Nigeria’s property market.
“We believe trust remains one of the strongest foundations of successful real estate relationships. This partnership represents another step in bringing our brand closer to the people we serve while continuing to build confidence in everything we do,” the company said.
BlueDutch’s growing portfolio includes projects such as Bloom Fountain Mini Estate in Lagos, Ivory City in Ilado, Ogun State, and Edo Vidia Homes and Park, a premium luxury serviced mixed-use estate development in the heart of Benin City, Edo State, comprising serviced plots and hundreds of housing units.
The company noted that the ambassadorial partnership forms part of its broader vision of building a trusted real estate brand that goes beyond property development by creating stronger engagement with customers and the communities it serves.
“As we continue to grow, we want our brand to remain accessible, and trusted. Strategic partnerships like this help us connect with more people while remaining focused on delivering quality developments and lasting value,” the company added.
Reacting to his appointment, Deacon Famous expressed excitement about joining BlueDutch, describing the opportunity as one that aligns with his desire to associate with brands committed to excellence and long-term value.
The company expressed confidence that the collaboration will further strengthen its relationship with customers while supporting its continued growth within Nigeria’s competitive real estate sector.
With customer trust, brand credibility, and strategic partnerships becoming important in Nigeria’s evolving property market, BlueDutch said the collaboration represents another step in its long-term strategy to make quality real estate more accessible while strengthening public confidence in property ownership and investment across the country.