A U.S.-based artificial intelligence startup, Doublespeed, has sparked fresh concerns over online misinformation after unveiling technology that creates and manages thousands of AI-generated social media influencers capable of promoting products and potentially shaping public opinion at scale.
The company, founded by 21-year-old entrepreneur Zuhair Lakhani, operates what it describes as a large “phone farm” where thousands of smartphones remotely control AI-generated social media accounts designed to appear as real people. The accounts are programmed to interact with users, build credibility and publish content across platforms such as TikTok.
Lakhani said the company aims to automate online influence campaigns by replacing human content creators with AI personalities that never tire or demand payment.
“We don’t run user-generated content campaigns, we run propaganda campaigns,” Lakhani said, adding that he has “no problem leaning into the dystopian feeling” surrounding the company because it attracts attention.
According to the report, each AI account is linked to a physical smartphone to avoid detection by social media platforms. Before promoting products, the accounts spend days or weeks interacting with content in specific areas to convince platform algorithms they are genuine users.
The company reportedly charges clients about $450 per month to operate AI influencer campaigns. Its services are said to have attracted thousands of businesses seeking cheaper alternatives to hiring human influencers.
Lakhani claimed the waiting list for the platform quickly grew to about 6,000 companies, although he acknowledged that creating scarcity has long been part of his marketing strategy.
Technology experts have expressed concern that the growing use of AI-generated influencers could worsen misinformation, undisclosed advertising and manipulation of public opinion online.
Despite criticism, Lakhani insisted AI-generated content represents the future of digital marketing.
“Get used to it. This is what’s already happening,” he said. “You fell for it? Haha.”
The report also noted that social media companies continue to strengthen efforts to detect automated accounts, while regulators face increasing pressure to address the rapid rise of AI-generated advertising and online influence campaigns.