Uber is poised to significantly expand its footprint in Kenya and across 50 global markets with its impending acquisition of Delivery Hero’s food delivery business, including Glovo’s operations in Kenya. The landmark transaction, valued at an estimated Sh1.95 trillion, underscores a strategic push towards consolidation in the rapidly evolving digital commerce landscape.
The deal encompasses Delivery Hero’s food delivery businesses operating under the Hero Delivery brand across Africa, Asia, the Middle East, and Latin America. This extensive portfolio includes well-known entities such as foodpanda in Asia, HungerStation in Saudi Arabia, talabat in the Gulf region, Pedidos Ya in Latin America, and Glovo’s presence in Kenya, Nigeria, Uganda, Morocco, and several other markets. These combined operations generated a gross merchandise value of $42 billion in 2025, highlighting the scale of Uber’s intended expansion.
This strategic move, as reported by All Africa, will integrate Glovo’s food delivery and on-demand retail services with Uber’s existing ride-hailing operations in Kenya. The synergy aims to create a more comprehensive mobility and delivery ecosystem under a unified platform, offering enhanced convenience and a wider array of services to consumers, merchants, and delivery partners. Uber Chief Executive Officer Dara Khosrowshahi stated that the acquisition is expected to accelerate the company’s growth and unlock new opportunities in some of the world’s most dynamic economies.
The transaction arrives at a pivotal moment for Kenya’s digital commerce sector, which is experiencing robust growth fueled by increasing smartphone penetration, urbanisation, and a burgeoning demand for online food delivery, grocery services, and quick commerce solutions. Delivery Hero’s leadership has endorsed the deal, citing the increasing importance of scale in the competitive delivery market and the move’s potential to strengthen the group’s long-term competitiveness.
In a separate but related transaction, Delivery Hero has agreed to divest its operations in 14 markets where it directly competes with Uber Eats to SSW Partners for approximately €1.4 billion (Sh210 billion). This divestiture includes Glovo businesses in key European markets such as Spain, Portugal, Poland, Romania, and Moldova.
The proposed acquisition by Uber is contingent upon regulatory approvals and the satisfaction of customary closing conditions. Upon completion, Uber’s consolidated mobility and delivery platform is projected to operate in 99 countries, with a pro forma gross merchandise value of $236 billion based on 2025 figures, signalling a significant shift in the global delivery and mobility market structure.
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