Sunbeth Shipping and Logistics, an affiliate of Sunbeth Global Concepts, is positioning technology at the heart of its operations as Africa pursues deeper trade integration under the African Continental Free Trade Area (AfCFTA).
The agro-commodities trader provides forwarding, customs clearance, haulage, and integrated supply chain solutions, and took part in the Intra-African Trade Fair (IATF2025) in Algiers.
Speaking at the event, Omowasola Akinsomisoye, managing director of the Lagos-based firm, said the company views technology as a critical platform for more efficient trade. “IATF has shown that innovation bridges the gap – technology makes logistics easier,” he said.
“By embracing smarter solutions, we can streamline movement across borders and support Africa’s growing role in global trade,” Akinsomisoye added.
During the IATF2025, Sunbeth participated in the automotive trade show segment, where its team engaged with sector leaders on innovations in trucking and logistics. The company said the sessions revealed persistent barriers caused by restrictive border policies but also created opportunities to partner with customs authorities to build more transparent and cost-effective systems.
Akinsomisoye also said that AfCFTA’s objectives to reduce tariffs and harmonise trade policies will allow operators like Sunbeth to scale more effectively across the continent.
Sunbeth operates a modern fleet of more than 100 GPS-enabled trucks and has facilitated the export of 115,000 metric tons of agricultural produce while clearing over 70,000 metric tons of imports across Africa.
Founded in 2017 as part of Sunbeth Global Concepts, the company has expanded from a local haulage operator into a full-service logistics provider. Its offerings now include sea and air freight, cold chain logistics, and integrated supply chain solutions. By leveraging its GPS-enabled fleet and investing in technology-driven systems, Sunbeth aims to deliver secure, transparent and resilient cargo movement across Nigeria and West Africa.
According to a press briefing, “Sunbeth Shipping and Logistics’ vision is to establish itself as a global logistics leader, beginning with Africa.”
Sunbeth’s presence at IATF2025 was more than a marketing exercise; it was a signal of its ambition to shape how goods move across Africa. By showcasing its technology-driven model, the company positioned itself as a partner to regulators and businesses seeking to cut bottlenecks, lower costs, and unlock the promise of regional integration.
That ambition is timely. As AfCFTA edges closer to full implementation, the speed and efficiency of private logistics players will determine how quickly traders and communities feel the benefits of reduced tariffs and harmonised policies. Sunbeth is betting that Africa’s competitiveness will rest not just on moving commodities, but on moving them smarter, faster, and with greater transparency.