Malta Guinness has set social media buzzing with the launch of its newest movement, “Real in Every Way,” a nationwide celebration of authenticity, relatable stories, and the everyday Nigerians whose realness fuels the country’s vibrant spirit.
The campaign, unveiled on November 17, has already triggered a massive wave of online engagement across X, Instagram and other platforms, positioning the brand once again at the centre of Nigeria’s cultural conversation.
The movement gained early momentum when BBNaija Season 10 winner, Imisi, took to X to share heartfelt stories about the “Real People” in her life, including friends, family and mentors who have shaped her journey. Her openness struck a chord with her over one million followers, sparking a chain reaction of shared stories as fans posted their own tributes to those who inspire them to stay true to themselves.
The conversation surged even further when popular Instagram influencer Asherkine joined the campaign, lending his voice, humour and relatability to the movement. In a widely shared post, he reflected on his personal circle and the role Malta Guinness has played in moments of real connection. He urged his followers to celebrate the special people in their lives, amplifying the campaign’s message of embracing authenticity and positivity.
Speaking on the campaign’s rapid success, Yinka Bakare, marketing and innovations director at Guinness Nigeria, said the movement reflects the brand’s longstanding commitment to realness and optimism. “At Malta Guinness, realness isn’t just a message, it is our identity. Watching Imisi, Asherkine and millions of fans take ownership of this movement shows how deeply authenticity resonates. ‘Real in Every Way’ isn’t just a campaign; it’s a celebration of who we truly are,” she said.
Asherkine also described the campaign as a natural fit for him and his audience. “‘Real in Every Way’ felt personal because Malta Guinness has always been that brand that stays real with Nigerians. It is not pretending, it is not trying too hard, it is just pure, feel-good energy. Being part of a movement that encourages people to be themselves and honour the real ones in their lives? That’s the kind of vibe I love to lead,” he said.
With user-generated content pouring in and thousands of posts celebrating friendship, family, support and positivity, the “Real in Every Way” campaign continues to gain momentum nationwide. For Malta Guinness, it marks another bold step in championing originality, uplifting energy and the real-life connections that have made the brand a beloved staple for generations of Nigerians.