Lagos hosted some of Africa’s most promising creative talents last week as the Création Africa Forum celebrated innovation across digital fashion, gaming, animation, and immersive technologies.
The three-day event, held from October 16 to 18 at the Federal Palace Hotel, recognised young creators whose work is reshaping the continent’s fast-growing cultural industries.
Backed by Globacom chairman, Mike Adenuga Jr., the forum’s prize categories highlighted Africa’s expanding creative economy, where art, technology, and entrepreneurship increasingly converge.
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An initiative of the French Ministry for Europe and Foreign Affairs, curated by Maison des Mondes Africains (MansA), the Création Africa Forum promotes cross-continental collaboration and investment in digital innovation. This year’s edition—the first on African soil—brought together participants from more than 20 countries.
Nigeria’s Minister of Art, Culture and the Creative Economy, Hannatu Musawa, said the collaboration with France is creating new opportunities for young Africans. “We are building meaningful pathways for our creatives to showcase their talents and build viable careers,” she noted.
France’s Minister of Foreign Affairs, Jean-Noël Barrot, described the creative sector as “a driver of prosperity and mutual understanding between nations,” pointing to its potential in trade and diplomacy.
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One of the key sessions, “From Idea to Business: How to Put Creativity at the Heart of the Game,” featured Aigboje Aig-Imoukhuede, who discussed the business case for creativity and its link to Africa’s digital transformation.
Globacom’s sponsorship underscores the importance of private sector engagement in scaling Africa’s creative economy, which is projected to exceed $15 billion in value by 2030. The forum also portrays how Lagos is evolving from a cultural hotspot into a regional hub for creative enterprise, where innovation, youth, and digital growth intersect.