Bolt, a ride-hailing platform in Nigeria, is reinforcing its commitment to its driver community through its ongoing driver reward campaign, celebrating outstanding drivers with valuable prizes such as televisions, air conditioners, washing machines, and deep freezers.
The initiative, spanning all cities where Bolt operates, underscores the company’s dedication to fostering a motivated and respected driver network.
The driver reward campaign recognizes drivers based on three key performance metrics: the number of rides completed, average rider ratings, and active membership in the Bolt Driver Club. These criteria highlight Bolt’s focus on professionalism, reliability, and rider satisfaction, ensuring that top-performing drivers are acknowledged for their hard work and dedication.
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Osi Oguah, general manager of Bolt Nigeria, emphasized the importance of the driver community to the company’s success.
“Our drivers are the lifeblood of our business. This initiative is one way we are showing our appreciation to those who go above and beyond in providing safe, reliable, and professional rides. At Bolt, we want drivers to know that their hard work does not go unnoticed, and we will continue to find ways to support and celebrate them,” Oguah stated.
The campaign, which has already rewarded numerous drivers, is set to continue in Abuja next week, offering more opportunities for drivers to be recognized for their contributions. By celebrating achievements across multiple cities, Bolt is building a stronger, more engaged driver community, which in turn enhances the overall rider experience.