Nigeria’s top creatives at the United Bank for Africa (UBA) flagship Business Series in Lagos Thursday have said authenticity together with passion is the cornerstone of digital success in this evolving online landscape.
Themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” the session brought together some of Africa’s leading digital entrepreneurs and influencers who shared insights on building sustainable online communities.
Welcoming participants at the Tony Elumelu Amphitheatre, UBA Head Office, Marina, the bank’s group head, Digital Banking, Kayode Olubiyi, said UBA remains committed to empowering entrepreneurs through platforms that provide practical knowledge for navigating the digital economy. He noted that the quarterly series continues to nurture innovation and entrepreneurship across Africa.
Delivering the keynote address, Lampe Omoyele, managing director & CEO of Nitro 121, urged creators to look beyond aesthetics and trends to focus on purpose and value.“You can create something out of what appears to be nothing,” he said, stressing the importance of a clear brand identity and consistency in content delivery.
A panel session followed, featuring Elozonam Ogbolu, Chinonso Egemba (Aproko Doctor), Catherine Kamau, Nasiru Lawal (Nasboi), and Enioluwa Adeoluwa, who moderated the discussion.
Nasboi advised young creators to prioritise personal and professional growth. “As a creator, the moment you become famous, you no longer move at your own pace; you move at the people’s pace,” he said.
Elozonam emphasised storytelling as a key tool for audience engagement and brand collaboration.“Brands are deliberate in choosing their creators. You must work together over time to grow,” he said.
Egemba encouraged creators to treat content creation as a business.“If you don’t put structure in place, you’ll end up responsible for everything, and that leads to burnout,” he said.
Kenyan actress and entrepreneur Catherine Kamau urged creators to stay grounded. “Social media is an illusion. Remember the real people in your life,” she said.
Alero Ladipo, group head, Marketing and Corporate Communications, commended the panellists and said the forum “remains impactful and will benefit not just individual customers but also the wider economy.”
UBA operates in 20 African countries and four global financial centres, serving over 45 million customers worldwide.