Some traders in Aba, Abia State, have drawn attention online after they were spotted carrying mannequins dressed in clothes on their heads while moving through Ngwa Road to make Christmas sales.
The unusual but creative display, captured in a viral video, showed vendors navigating busy streets with fully dressed mannequins balanced above them.
Creative sales tactics on Ngwa road
The approach was aimed at attracting customers and ensuring their products stood out amid the festive rush.
According to observations from the area, the practice helps traders gain better visibility in crowded markets while allowing them to move freely instead of staying at a fixed spot.
By turning themselves into walking displays, the vendors were able to showcase their clothing to a wider audience, especially during the high-demand Christmas period.
Social media reactions
The video sparked reactions on social media, with many users praising the traders’ ingenuity and business mindset.
@Ugordrey wrote, “You see how Igbos dey hustle. No be if dem make am now, you go dey shout rituals.”
@DaLegendary_, commented, “My Igbo brothers will do anything once it’s business. Seen something like this in Main Market.”
@Hon_Uche added humorously, “Nothing you no go see for Aba.”
@Alhajidon noted, “Aba no need special advertisement to sell their products, they’re their own PR lol.”
The scene has once again highlighted Aba’s reputation as a commercial hub known for innovation, resilience, and unconventional marketing strategies, especially during peak business seasons like Christmas.
Watch the video below…
Vendors were seen carrying mannequins with clothes on their heads along Ngwa Road in Aba, Abia State, as they made Christmas sales. pic.twitter.com/kIShCU5Hfg
— CHUKS 🍥 (@ChuksEricE) December 30, 2025