Spotify, a global audio streaming platform, has collaborated with Severe Nature, a Nigerian fashion powerhouse, to translate Afrobeats genre’s pulse into a new and wearable
By Rukayat Moisemhe
Spotify, a global audio streaming platform, has collaborated with Severe Nature, a Nigerian fashion powerhouse, to translate Afrobeats genre’s pulse into a new and wearable visual language named ‘Afrobeats Culture in Motion’.
Phiona Okumu, Head of Music for Sub-Saharan Africa, Spotify, made this known on Thursday in Lagos in a statement.
Okumu noted that the development amplified the full culture surrounding music, positioning Lagos as the epicenter where sound and style are inextricably linked.
She said the fashion showcase, held at Spotify’s Greasy Tunes Cafe, featured capsule collections from four Nigerian designers – Móye Africa, I.N Official, KADIJU, and Pièce Et Patch to build the “wearable dimension” of Afrobeats.