By Amina Samuel, Kaduna
The Executive Chairman Federal Inland Revenue Service FIRS, Dr Zacch Adedeji said, Media hold the power to shape perceptions, inspire responsibility, and strengthen the bond between citizens and government. Trained over 50 media practitioners on the role of media in voluntary tax compliance.
Dr Zacch said, Media is an educator, a watchdog, and a bridge between government and the people. When journalists and broadcasters simplify complex tax laws when they explain procedures in clear language, they empower citizens with knowledge.
In a statement made available to pressmen who were at the One Day sensitization program on ” The Role of Media in Voluntary Tax compliance Compliance” held in Asa Pyramid hotel, on Wednesday, September 24th, 2025, said media has always been a good messenger.
Dr Zacch who was represented by the Technical Assistant Broadcast media, Mrs Arabinrin Aderonke said, “We all know that taxation is necessary for national development. Without taxes, no country can grow effectively. Taxes are what make it possible for hospitals to provide care, for our roads to be repaired, and for social services to reach those who need them most.
He said , the Federal Inland Revenue service is not just collected as government revenue; but are the foundation of growth in our nation.One thing keeps happening: many people do not always see taxes in this light.
Adding that where media comes in as partner by educating citizens on tax payers, it will sanitize everyone on the need to pay taxes.
“For some, paying taxes feels like a burden or a punishment. For others, it is seen as something to avoid. Beyond enforcement and penalties, what we need is a culture of voluntary compliance where citizens willingly fulfill their civic duty because they understand the benefits and believe their contributions will be used for the common good.
“An informed citizen is more confident, and a confident citizen is more likely to comply.Through stories, interviews, documentaries, and reports, the media helps people connect the dots between the taxes they pay and the services they receive.
“The role of the media also extends to accountability. Time and again, investigative journalism has exposed cases of mismanagement and misuse of public funds, he said .
Adding that the work, though often difficult, is essential because it builds trust. Citizens are more willing to comply with tax obligations when they believe the system is fair and transparent, and that their sacrifices are not being wasted.
Furthermore, the media creates spaces for dialogue. Platforms such as radio, television, and newspapers, as well as social media today, give citizens an opportunity to express their concerns, ask questions, and receive answers.
“This two-way communication makes tax administration more open, more responsive, and more in tune with the realities people face every day.Of course, this partnership between tax authorities and the media must be nurtured.
“It requires openness, professionalism, and collaboration. Tax authorities must engage openly and transparently with media professionals, providing timely, accurate, and relevant information. In turn, the media must embrace professionalism, accuracy, and fairness in their reporting.
“It is only through such cooperation that we can address misconceptions, dispel misinformation, and build the trust needed to improve compliance.Today’s program is an opportunity to deepen that collaboration.
“It is a platform for dialogue, learning, and the sharing of ideas. We must leave here not only more informed, but more committed to working together in advancing the national interest through improved tax awareness and compliance.
He said media role not only as reporters but as educators, as influencers, and as watchdogs. Having a special role in ensuring that this contribution is understood, valued, and embraced by all.