Dangote Petroleum Refinery & Petrochemicals Company Limited (“Dangote Refinery”) has formally rejected a viral social-media advertisement that claimed it was partnering with a dispatch-rider fuel-delivery service.
The company issued a public statement declaring it has no association with the campaign, which purported to allow motorists to order petrol via WhatsApp for delivery by motorcycle.
According to the refinery’s Group Chief Communication Officer, the content circulating online is unauthorised and fake, and Dangote has not entered into any agreement to sell fuel through motorcycles or similar micro-delivery services.
Dangote clarified that its fuel distribution logistics remain focused on bulk deliveries to licensed marketers and large-scale transport fleets.
The controversial video clip, which gained traction over the weekend, showed a motorbike-mounted dispenser refuelling a car roadside, branded under the name “FuelUp” and linked to Dangote’s logo.
Some viewers hailed it as an innovative workaround for long queues, while others flagged serious safety and regulatory concerns.
Analysts noted that while the retail-fuel environment is evolving — with new distribution models and logistics technologies emerging — licensed operations must still comply with fuel-handling regulations and safety protocols.
Motorcycle-based petrol delivery remains outside Dangote’s documented supply chain strategy and may pose heightened risk if improperly managed.
The incident also highlights wider issues of brand misuse and misinformation in Nigeria’s energy sector. As companies embrace digital marketing, the line between authorised promotions and counterfeit offers has become increasingly blurred. Dangote’s swift denial aims to protect its brand integrity and deter potential consumer scams.
For consumers concerned by the advertisement, fuel experts advise verifying service providers through official outlets and checking the authenticity of offers claiming to deliver petrol outside recognised retail models.