BUA Cement Plc says it earmarked a total sum of N4.5 billion to strengthen its market share, which will see all dealers receive a N30 per bag bonus on all volumes purchased in 2025.
“We are making concerted efforts to increase our production capacity with the addition of Line 6 in Sokoto and the forthcoming 3 million tonnes per annum Ososo plant,” Abdul Samad Rabiu, chairman of BUA Cement Plc, stated over the weekend.
Rabiu made this known during the 2025 edition of its annual Distributors’ awards, held in Lagos on Saturday, adding that the investments will improve efficiency and ensure BUA meet growing market demand.
According to him, the distributors role goes beyond selling cement, describing them as key contributors to socio economic development across the country.
“This awards ceremony is to acknowledge the efforts of our distributors who have shown resilience and have grown with BUA Cement Plc over the years through their outstanding performance,” Rabiu said.
He further noted that Nigeria’s growing population presents significant opportunities for distributors to expand and deepen their impact, assuring them of the Company’s continued support.
During the awards, outstanding distributors were rewarded with a range of prizes including cash awards, Sports Utility Vehicles (SUVs), and compressed natural gas (CNG) trucks, in recognition of their performance and contribution to the company’s growth during the year under review.
The two top distributors received cash prizes alongside two CNG trucks each, while other leading distributors were presented with one CNG truck each in addition to monetary rewards.
Ten distributors were also awarded brand new 2025 Toyota RAV4 vehicles alongside cash prizes. Regional Champions were rewarded with 900 bags of cement each.
In total, 30 distributors were recognised across four categories including regional champions, pacesetters, powerhouse, and market dominators.
“BUA Cement values its distributors and has consistently provided incentives to motivate them to achieve even greater results. I want to specially recognise all our dealers across the country,” Yusuf Binji, the managing director of BUA Cement Plc, said.
He commended the distributors for their commitment and resilience, noting that the BUA remains focused on strengthening partnerships across its value chain.
“We see you, we value you, and we are working tirelessly to improve our supply chain to make your businesses safer and more profitable, including the many livelihoods that depend on BUA Cement,” Binji said.