Oluwatosin Olaseinde, founder of financial literacy platform MoneyAfrica and investment startup Ladda, has been appointed to the World Economic Forum’s (WEF) Global Future Council on Financial Education, marking a major milestone for African representation in global financial inclusion discourse.
The council, one of 37 thematic groups within WEF’s 2025–2026 Network of Global Future Councils, brings together 24 global experts from academia, business, and policy to rethink how individuals worldwide acquire and apply financial knowledge.
Olaseinde joins over 700 thought leaders selected across sectors, including figures from Stanford University, Oxford University, the World Bank, HSBC, and Nuveen.
The councils serve as WEF’s key platforms for forward-looking collaboration on emerging global challenges, from technology to finance and sustainability.
“I’m honoured to join the Global Future Council on Financial Education,” Olaseinde said. “This initiative brings together leading minds all united by one mission: to reimagine the future of financial education and empower individuals to achieve long-term financial well-being.”
Olaseinde’s appointment reflects her growing influence in Africa’s financial education ecosystem. Through MoneyAfrica, she has built one of the continent’s most visible personal finance platforms, simplifying complex money concepts and equipping thousands with practical tools for saving, investing, and building wealth.
Her complementary venture, Ladda, extends that mission by providing retail investors with accessible tools to participate in the capital market.
The Financial Education Council will focus on strategies to help people navigate an increasingly complex global financial system, one defined by digital assets, AI-driven finance, and shifting macroeconomic realities.
The goal, WEF says, is to ensure financial literacy evolves alongside financial innovation, fostering inclusion and resilience.
Olaseinde said her participation will help ensure Africa’s voice and experience shape global approaches to financial empowerment.
“At MoneyAfrica, our heartbeat has always been helping people make informed money decisions. Joining this council continues that mission, to make sure Africa’s innovation and realities inform the global conversation,” she said.
Her selection highlights a growing recognition of African-led initiatives in the global effort to bridge financial knowledge gaps. It also signals WEF’s expanding focus on inclusion and accessibility in global financial systems, where understanding and opportunity often remain unevenly distributed.
“The future of money is not just about wealth,” Olaseinde added. “It’s about understanding, access, and inclusion.”
Her role within the WEF council positions her at the center of global efforts to redefine financial literacy for the digital age, and reinforces the message that sustainable wealth begins with knowledge.